Projeto Natureza Viva
(Bronze Cyber Lion, 2007)






Vale Florestar is a programme that preserves the Amazon Forest. In many devastated areas, it replants millions of trees. This, in turn, rebuilds the ecosystem's balance, preventing the extinction of animals and guaranteeing possibility of new life. This site was created to raise public awareness on the issue of deforestation and to promote the socio-environmental work done by the CVRD Foundation.

Vale Logistics. Big Solutions.


Vale Logistics experts will help your production flow out.
Not your profits.

With Vale Logistics costumer service, you know where yor cargo is at any time. And as you already know, it is in good hands.

Projeto "De Olho Todo Dia" (Evento + Campanha)





"Daily watching" Project (Event + Campaign)
Due to a price war, many brazilian gas stations started to add solvents in the fuel. To prove that Petrobras had the most rigorous quality control, we proposed to collect fuel samples from our gas stations daily. Hundreds of yellow motocycles were everywhere, in Brazil's main cities, generating great impact and materializing the service. Click here to read the full Case Study written for Coppead Business School.

The safest way is 4x4.

It´s amazing how fast the F1 world is.
The technology approved by the Williams F1 team has just reached the streets.


It´s amazing how fast the F1 world is.
The technology approved by the Williams F1 team has just reached the streets.

Do you have 1 minute, 37 seconds and 345 miliseconds? Let´s go for a ride in Interlagos.
Petrobras. Challenge is our energy.


What about your work, is it stressful?
Petrobras. Challenge is our energy.

It's difficult, unpredictable, dangerous and almost out of control. When it's not raining. Petrobras. Challenge is our energy.

Introducing the Business Basics.
Hering. Brazil´s basics.


Introducing the Nightlife Basics.
Hering. Brazil´s basics.


Introducing the Fashion Basics.
Hering. Brazil´s basics.

Melissa. Always the same. Always different.

One of Vale's most important investments is on the future market.

Vale invests to help the biodiversity to remain rich.

Brazil´s biggest private investor wants to be Brazil´s best private investor.

"The field will be marked with white lines."
FIFA rule book
Football is simple. So is choosing the right football boot.


"Goalposts and crossbars must be made of wood, metal or other approved material."
FIFA rule book
Football is simple. So is choosing the right football boot.


The goalposts and crossbars must be white."
FIFA rule book
Football is simple. So is choosing the right football boot.

"The fuel is brazilian": 30".
The BMW Williams F1 team is multinational and only the best technical partners are accepted. Supers: "The tire is french. The chassis is english. The engine is german. The fuel that makes everything move is brazilian. Petrobras gasoline. BMW Williams F1's oficial fuel."
(Note: film was created using BMW Williams F1's stock footage.)

"Montoya" : 30"
Even the greatest pilots can't stop learning. Learning is a challenge, too. That's why Petrobras loves to be in the F1 circus, developing technology that you use in you car. Super: "Petrobras. Challenge is our energy".
(Note: film was created using BMW Williams F1's stock footage.)

"Ralf" : 30"
So much technology and in the end there's just a man, a machine, a race track. The beauty of a F1 GP resides in human challenge. That's why Petrobras loves to be here, developing fuel technology for your cars. Super: "Petrobras. Challenge is our energy".
(Note: film was created using BMW Williams F1's stock footage.)

Introducing Podium gasoline – "Making of": 1'30" + "Gas hose": 30".
Podium, Petrobras high octane gasoline, was introduced nationally by 2 films in sequence. A "documentary" showed many innovations brought by Podium and Sir Frank Williams's endorsment. In the second film, a gas hose is the perfect circuit to test-drive the new gasoline and materialize the concept "The pleasure of high octane diving".